What is digital transformation in companies?

By: Elsa Aguilar

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purchasing software digital transformation of companies

Implement a purchasing softwareThe use of new devices and software, along with other technological tools to optimize operations, is a firm step towards the digital transformation of companies. But for your business to achieve this goal, it is not enough to keep up with new devices and software, and use them in a specific area of the company.

Digital transformation is the integration of technology into all areas of a business to completely change the way it operates and delivers value to customers. It is basically becoming a company that leverages technologies to evolve. 

4 pillars of digital transformation

According to Satya Nadella, CEO of Microsoft, the digital transformation process of companies is based on four pillars. In his opinion, this is what organizations must do to digitally transform themselves.

  1. Optimizing the information technology (IT) infrastructure. It involves the adoption of cloud-based tools such as shopping software or applications to store/retrieve data and compute. 
  2. Transform the product/business through information management and analysis.. Thanks to technology, companies can quickly adapt to changing business needs. By leveraging data, it is possible to make better decisions and find new business opportunities. 
  3. Customer loyalty. Today's consumers expect new levels of connection with companies, which is made possible by interactive technologies. Through personalized interactions, companies can build better relationships with their customers to achieve brand loyalty.
  4. Empowering your employees. The digital transformation of companies also implies an improvement in operations that helps employees do their jobs better. This, in part, because they can perform their work from various locations, at any time and using any device.

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Why is digital transformation important for companies?

While each digital transformation initiative may have its own specific objectives, it is considered a centerpiece of operational efficiency and innovation across the organization. As such, its importance lies in the need for companies to evolve in order to remain competitive in their industry. 

According to the research Make the Leap, Take the LeadAccording to Accenture's "The Leading Enterprise Technology Companies are growing twice as fast as most companies, and if they double their technology investments, they grow up to five times faster.

Many organizations are leveraging key cloud technologies such as procurement software, including artificial intelligence, to outperform their competitors. They are focusing on adopting the most innovative options earlier and reinvesting in them more frequently.

The digital transformation of companies offers numerous benefits. These include increased productivity, improved customer experience, higher growth, increased revenue and the ability to stay ahead of the curve.

In this sense, the use of a program such as B2B Cotiza can help your company to digitally transform. This purchasing software allows you to optimize your business processes, as it is an advanced multitasking platform for supplier quotation systems. If you want to take advantage of the benefits of this technology, contact us and request your demo now!

 

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